Maybe I was just too busy focusing on that little event called E³ or something, but GAZERK launching somehow slipped past me around May of this year. I found it courtesy of the ever obsessed watchful eyes of posters at NeoGAF and it seems at least some refinements have been made since then. This seems like a pretty good idea and the underlying search engine technology, Kosmix, has an excellent pedigree counting among it’s staff folks who have worked for big names like Amazon.com, Yahoo and Yahoo/Overture, a paid placement firm. This last part is what stands out. Well, that and how Kosmix pledges to let sites that use it tap into the paid-placement market. I like how GAZERK — they really need to explain where that came from — provides categories to further drill down the results of your search. This almost directory-like option is really a good hook in my opinion for a topic specific search engine like this. I’m going to keep using this and keeping an eye on the results — and possible addition of paid-placement content, which seems like it should be a key hook — and see how robust the results get over time.