Gamasutra published a string of articles covering the sessions in the PR for Games Conference held in San Francisco nearly two weeks ago. One of those sessions Gamasutra wrote about was a panel on blogging called “New Avenues for Reaching your Audience” and it was one that I would have liked to go see if I had time, since I talk to a lot of bloggers pretty often and obviously, in a way, I am one. This is more about blogging more in the professional sense anyhow.

The article is pretty good, as I think blogging and bloggers are still at a point where people don’t know what to think or do with them in some cases, which is something that the article goes into detail. I think the important point and key differentiator — and one of the reasons I do like them in addition to more traditional media — is that blogs serve both as news aggregators and original content generators all while having unique, opionated perspectives. As Chris Kholer points out near the end of the article, sometimes this, along with wanting to post things with as much celerity as possible, can backfire a little. Be sure to check the article out.