The first day ended up being far busier than I thought, so a proper recap will have to come later. The first day ended up being far better than I expected and the closing panel, “Who Owns Word of Mouth? (And Who Should?)” was far and away the best.

I’ll go into detail later — this one requires me to noodle it a bit more so I can really explain why it ended up being the most useful of the day for me. At the post-conference cocktail/networking social thing I got interviewed on camera on my thoughts on the first day. There is no doubt that footage is probably the most embarrassing thing ever and if they end up using any of it, my television career is over. Hopefully day two will be as useful and thought provoking.