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	<title>arne360 &#187; Events</title>
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	<link>http://arne360.com</link>
	<description>a look at videogames and the videogame from inside the industry</description>
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		<title>Off to the IDEF Expo in Cannes, France</title>
		<link>http://arne360.com/2009/06/28/off-to-the-idef-expo-in-cannes-france/</link>
		<comments>http://arne360.com/2009/06/28/off-to-the-idef-expo-in-cannes-france/#comments</comments>
		<pubDate>Sun, 28 Jun 2009 20:00:42 +0000</pubDate>
		<dc:creator>arne</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Naughty Dog]]></category>

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		<description><![CDATA[Travel season is definitely underway! As I&#8217;m heading into the final stretches at work before our game, Uncharted 2: Among Thieves, releases, I&#8217;m starting to see my travel schedule start to fill up. It&#8217;s pretty exciting to start showing off our games to a wide variety of people and industry colleagues, especially coming off a [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://arne360.com/wp-content/uploads/2009/06/idef-ps3-250x165.jpg" alt="IDEF Expo 2008 - Cannes, France - PlayStation 3" title="IDEF Expo 2008 - Cannes, France - PlayStation 3" width="250" height="165" class="alignright size-thumbnail wp-image-1674" />Travel season is definitely underway! As I&#8217;m heading into the final stretches at work before our game, <em>Uncharted 2: Among Thieves</em>, releases, I&#8217;m starting to see my travel schedule start to fill up. It&#8217;s pretty exciting to start showing off our games to a wide variety of people and industry colleagues, especially coming off a killer E3 2009 which saw us win <a href="http://blog.us.playstation.com/2009/06/23/uncharted-2-among-thieves-wins-big-at-e3-09/">quite a few awards</a>, including the <a href="http://www.gamecriticsawards.com/winners.html">Game Critics Awards &#8220;Best of Show.&#8221;</a></p>
<p>This week, I&#8217;m heading way across the Atlantic to Cannes, France, to attend the <a href="http://www.idefexpo.com/">IDEF 2009 expo</a>. I&#8217;ve never been, but I&#8217;ve been told it&#8217;s a pretty important business-to-business trade fair for the European market. And well, you know, it&#8217;s in Cannes &#8212; which is not exactly terrible place to have to visit! My travel schedule is fairly grueling &#8212; it&#8217;s pretty much go, go, go from the moment I step on the plane today, but I have no doubt it&#8217;s also going to be awesome experience, work-wise and personally, since I&#8217;ve never been to the south of France at all.</p>
<p>With luck, I&#8217;ll have the time and energy to be able to post some interesting updates, if not my <a href="http://twitter.com/arne360">personal Twitter feed</a> or the <a href="http://twitter.com/Naughty_Dog">Naughty Dog Twitter feed</a> can help you live vicariously, especially the jet lagged parts.</p>
<p>See you on the beach!<br />
(I&#8217;m cruel, aren&#8217;t I?)</p>
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		<title>Heading to GDC09</title>
		<link>http://arne360.com/2009/03/24/heading-to-gdc09/</link>
		<comments>http://arne360.com/2009/03/24/heading-to-gdc09/#comments</comments>
		<pubDate>Tue, 24 Mar 2009 18:06:07 +0000</pubDate>
		<dc:creator>arne</dc:creator>
		<br />
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		<category><![CDATA[Events]]></category>
		<category><![CDATA[GDC]]></category>
		<category><![CDATA[Naughty Dog]]></category>

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		<guid isPermaLink="false">http://www.arne360.com/?p=1447</guid>
		<description><![CDATA[This year marks my fourth Game Developers Conference in a row. I can barely think back to 2006 when the people I worked for really started to make a community push at all the major industry events and activities around GDC06 marked just the third community event we had pulled off this generation. I think [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.arne360.com/wp-content/uploads/2009/03/moscone-north-crowds-01-450x299.jpg" alt="Game Developers Conference 2006 - Crowd at Moscone North" title="Game Developers Conference 2006 - Crowd at Moscone North" width="450" height="299" class="center" />This year marks my fourth <a href="http://www.gdconf.com/">Game Developers Conference</a> in a row. I can barely think back to 2006 when the people I worked for really started to make a community push at all the major industry events and <a href="http://www.arne360.com/2006/03/23/a-tale-of-two-cities/">activities around GDC06</a> marked just the third community event we had pulled off this generation. I think it all went quite well and really set a standard by which all other events I would work on subsequently would be measured by.</p>
<p>Every following year I have found myself busier and busier at the conference and this year is no exception. Between work, attending sessions, having meetings and attending various get together events of varied sizes, scopes and importance, I&#8217;m going to be hard pressed to find a time to relax a little or even sleep. This is making the rest of this week look awesome and terrible simulatneously. But no matter what, it&#8217;s going to be a worthwhile experience for me and for everything I do these days, especially since I&#8217;ve joined Naughty Dog.</p>
<p>Keep an eye out on <a href="http://www.twitter.com/arne360">my Twitter</a> or the <a href="http://www.twitter.com/naughty_dog">Naughty dog Twitter</a> to see what I&#8217;m up to at any given moment. In a slightly longer, and less immediate, format, you can check out this blog and <a href="http://www.naughtydog.com/">NaughtyDog.com</a> for updates throughout GDC09 as well.</p>
<p>If you&#8217;re at GDC, drop my a line through the many ways you can contact me and feel free to <a href="http://mygdc.gdconf.com/c538052">add me as a friend on myGDC</a> if you&#8217;re on there.</p>
<p>I&#8217;ve taken the liberty of copying my schedule for the below&#8230; even though I have a couple of conflicts yet to be resolved, looks like it&#8217;s going to be quite the full week at the conference!</p>
<p>Hope to see some of you there. Hope I survive the week&#8230;</p>
<div id="gdc09">
<table width=100% style="border: 1px solid grey;">
<tr style="color:#fff; background-color:#444;">
<td style="font-weight: bold; width: 45%; text-align:center;">Session Title</td>
<td style="font-weight: bold; text-align: center;">Date</td>
<td style="font-weight: bold; text-align: center;">Start Time</td>
<td style="font-weight: bold; text-align: center;">End Time</td>
</tr>
<tr>
<td>Discovering New Development Opportunities</td>
<td style="text-align: center;">Wednesday<br />03-25-2009</td>
<td style="text-align: center;">9:00 AM</td>
<td style="text-align: center;">10:00 AM</td>
</tr>
<tr style="background-color: #222;">
<td>Fault Tolerance: From Intentionality to Improvisation</td>
<td style="text-align: center;">Wednesday<br />03-25-2009</td>
<td style="text-align: center;">10:30 AM</td>
<td style="text-align: center;">11:30 AM</td>
</tr>
<tr>
<td>Evolving Game Design: Today and Tomorrow, Eastern and Western Game Design</td>
<td style="text-align: center;">Wednesday<br />03-25-2009</td>
<td style="text-align: center;">10:30 AM</td>
<td style="text-align: center;">11:30 AM</td>
</tr>
<tr style="background-color: #222;">
<td>Media Molecule: &#8216;Winging It&#8217; &#8211; Ups, Downs, Mistakes, Successes in the Making of LITTLEBIGPLANET</td>
<td style="text-align: center;">Wednesday<br />03-25-2009</td>
<td style="text-align: center;">12:00 PM</td>
<td style="text-align: center;">1:00 PM</td>
</tr>
<tr>
<td>The Art of BRAID</td>
<td style="text-align: center;">Wednesday<br />03-25-2009</td>
<td style="text-align: center;">12:00 PM</td>
<td style="text-align: center;">1:00 PM</td>
</tr>
<tr style="background-color: #222;">
<td>Intelligent Interactive-Stories: Theory versus Practice</td>
<td style="text-align: center;">Wednesday<br />03-25-2009</td>
<td style="text-align: center;">1:15 PM</td>
<td style="text-align: center;">2:15 PM</td>
</tr>
<tr>
<td>The Game Design Challenge: My First Time</td>
<td style="text-align: center;">Wednesday<br />03-25-2009</td>
<td style="text-align: center;">2:30 PM</td>
<td style="text-align: center;">3:30 PM</td>
</tr>
<tr style="background-color: #222;">
<td>The Tech Behind the Tools of Insomniac Games</td>
<td style="text-align: center;">Wednesday<br />03-25-2009</td>
<td style="text-align: center;">4:00 PM</td>
<td style="text-align: center;">5:00 PM</td>
</tr>
<tr>
<td>GDC Microtalks &#8211; One Hour, Ten Speakers, Unlimited Ideas</td>
<td style="text-align: center;">Thursday<br />03-26-2009</td>
<td style="text-align: center;">9:00 AM</td>
<td style="text-align: center;">10:00 AM</td>
</tr>
<tr style="background-color: #222;">
<td>Solid Game Design: Making the &#8216;Impossible&#8217; Possible</td>
<td style="text-align: center;">Thursday<br />03-26-2009</td>
<td style="text-align: center;">10:30 AM</td>
<td style="text-align: center;">12:00 AM</td>
</tr>
<tr>
<td>All About NOBY NOBY BOY</td>
<td style="text-align: center;">Thursday<br />03-26-2009</td>
<td style="text-align: center;">1:30 PM</td>
<td style="text-align: center;">2:30 PM</td>
</tr>
<tr style="background-color: #222;">
<td>The LITTLEBIGPLANET Jam</td>
<td style="text-align: center;">Thursday<br />03-26-2009</td>
<td style="text-align: center;">1:30 PM</td>
<td style="text-align: center;">2:30 PM</td>
</tr>
<tr>
<td>Meet The (Gaming) Press</td>
<td style="text-align: center;">Thursday<br />03-26-2009</td>
<td style="text-align: center;">3:00 PM</td>
<td style="text-align: center;">4:00 PM</td>
</tr>
<tr style="background-color: #222;">
<td>But What I Really Want to Do is Make  Games</td>
<td style="text-align: center;">Thursday<br />03-26-2009</td>
<td style="text-align: center;">4:30 PM</td>
<td style="text-align: center;">5:30 PM</td>
</tr>
<tr>
<td>Unlikely Beginnings: FALLOUT 3&#8217;s Lead Designer on his Path into the Game Industry</td>
<td style="text-align: center;">Friday<br />03-27-2009</td>
<td style="text-align: center;">9:00 AM</td>
<td style="text-align: center;">10:00 AM</td>
</tr>
<tr style="background-color: #222;">
<td>Burned by Friendly Fire: Game Critics Rant</td>
<td style="text-align: center;">Friday<br />03-27-2009</td>
<td style="text-align: center;">10:30 AM</td>
<td style="text-align: center;">11:30 AM</td>
</tr>
<tr>
<td>State-Based Scripting in UNCHARTED: DRAKE&#8217;S FORTUNE and UNCHARTED 2: AMONG THIEVES</td>
<td style="text-align: center;">Friday<br />03-27-2009</td>
<td style="text-align: center;">12:00 AM</td>
<td style="text-align: center;">1:00 PM</td>
</tr>
<tr style="background-color: #222;">
<td>Lionhead Experiments Revealed</td>
<td style="text-align: center;">Friday<br />03-27-2009</td>
<td style="text-align: center;">2:30 PM</td>
<td style="text-align: center;">3:30 PM</td>
</tr>
<tr>
<td>The Iterative Level Design Process of Bioware&#8217;s MASS EFFECT 2</td>
<td style="text-align: center;">Friday<br />03-27-2009</td>
<td style="text-align: center;">4:00 PM</td>
<td style="text-align: center;">5:00 PM</td>
</tr>
<tr style="background-color: #222;">
<td>Cheats for Marketers: Fresh Demographics on Teen (and Adult) Gaming &#038; How Games Can Teach Kids to be Good Citizens</td>
<td style="text-align: center;">Friday<br />03-27-2009</td>
<td style="text-align: center;">4:00 PM</td>
<td style="text-align: center;">5:00 PM</td>
</tr>
</table>
</div>
<p>Photo courtesy of the <a href="http://www.gdconf.com/">Game Developers Conference</a></p>
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		<title>E3 2008: Day &#8220;Only&#8221;</title>
		<link>http://arne360.com/2008/07/17/e3-2008-day-only/</link>
		<comments>http://arne360.com/2008/07/17/e3-2008-day-only/#comments</comments>
		<pubDate>Fri, 18 Jul 2008 00:35:23 +0000</pubDate>
		<dc:creator>arne</dc:creator>
				<category><![CDATA[Bloggers]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[E3]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Naughty Dog]]></category>

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		<description><![CDATA[
E3 2008 came and went pretty quickly this year for me. I had no activities scheduled for the show, so there wasn&#8217;t much of a reason to hang around the improved, &#8220;it&#8217;s new to you&#8221; LACC-centered E3 for me. One of the only work-related commitments was attending the Sony press conference at the Shrine Auditorium [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/playstationblog/2672611129/" title="Uncharted promo poster, signed by developers by PlayStation.Blog, on Flickr"><img src="http://farm4.static.flickr.com/3056/2672611129_03d1194d0e_m.jpg" width="240" height="160" alt="Uncharted promo poster, signed by developers" class="alignright" /></a></p>
<p><a href="http://www.e3expo.com/">E3 2008</a> came and went pretty quickly this year for me. I had no activities scheduled for the show, so there wasn&#8217;t much of a reason to hang around the improved, &#8220;it&#8217;s new to you&#8221; <a href="http://en.wikipedia.org/wiki/Los_Angeles_Convention_Center">LACC</a>-centered E3 for me. One of the only work-related commitments was attending the <a href="http://www.joystiq.com/2008/07/15/engadget-and-joystiq-live-from-sonys-e3-2008-keynote/">Sony press conference</a> at the <a href="http://en.wikipedia.org/wiki/Shrine_Auditorium">Shrine Auditorium</a> (video of the full press conference <a href="http://livewire.ign.com/2008/e3/index.html?start=0&#038;stop=5355.280000000001&#038;show=0&#038;ep=http%3A//cms001.slc1.qcn3.movenetworks.com/cms/publish/vod/vodclip/foxign/2274.qvt">here</a>). This was my first E3 press conference ever &#8212; I was not able to attend the Microsoft ones back when I was working on their products &#8212; so it definitely had an air of excitement and anticipation for me. Color me impressed at the degree of production that was involved.</p>
<p>After the press conference I headed back to the LACC to do a spot of work and run into former colleagues, journalists and friends for a couple hours. At the appointed time, I made my way over to <a href="http://kingtaco.com/locations/store_0110.html">King Taco on West Pico Boulevard</a> to the <a href="http://blog.us.playstation.com/2008/07/17/e3-playstationblog-reader-meet-up-recap/">PlayStation.blog reader meet-up</a>. It was nice to see Jeff again &#8212; the last time was at the Sierra Spring Event back when I was working at Vivendi Games &#8212; and I brought some fancy Naughty Dog items in tow with me: <a href="http://www.flickr.com/photos/playstationblog/2673429570/">a signed copy of <em>Uncharted: Drake&#8217;s Fortune</em></a>, a <a href="<a href="http://www.flickr.com/photos/playstationblog/2672611129/" title="Uncharted promo poster, signed by developers by PlayStation.Blog, on Flickr">&#8220;>signed promotional poster</a> for the game and a few of our new t-shirts. It was awesome to see all the folks that turned out, including regular gamers, some community press (including <a href="http://www.ps3fanboy.com/">PS3 Fanboy</a>&#8217;s Andrew Yoon and <a href="http://www.platformnation.com/">Platform Nation</a>&#8217;s Steven Artlip and even a couple people from Wal-Mart&#8217;s <a href="http://www.checkoutblog.com/entries/2008/7/15/e3_day_2__and__precision_butt_control.aspx">Check Out blog</a>, among others) and even a few people from other developers and publishers. Alas, I didn&#8217;t bring my PSP to participate in the <a href="http://www.us.playstation.com/PSP/Games/Hot_Shots_Golf_Open_Tee_2"><em>Hot Shots Golf: Open Tee 2</em></a> tournament. </p>
<p><a href="http://www.flickr.com/photos/playstationblog/2673464898/" title="Thanks to all who came out! by PlayStation.Blog, on Flickr"><img src="http://farm4.static.flickr.com/3220/2673464898_a3f27650fc_m.jpg" width="240" height="130" alt="Thanks to all who came out!" class="alignleft" /></a>I will echo the thanks that Jeff gave on the PlayStation.blog and thank everyone that made it out. It was great the see the turnout and kind words about <a href="http://www.naughtydog.com/">the studio I now work for</a> and it&#8217;s catalog of work.</p>
<p>After that, it was off to dinner and then meeting up with Howard from <a href="http://www.popcultureshock.com/">PopCultureShock</a> and some other buddies for the <a href="http://e3.g4tv.com/e32008/press_conf_detail.aspx?pressconference_key=7">Activision press conference</a>. Looks like the soon to be Activision Blizzard has a nice line-up as well, based on what they showed. Afterwards, I spent some time socializing with some people I hadn&#8217;t run into earlier at the Convention Center and got a good-natured pop quiz from <a href="http://www.forbes.com/technology/2008/07/16/e3-xbox-playstation-wii-tech-gaming08-cx_cm_0716consoles.html">Forbes.com Scott Morris</a> about how it feels like to go from publisher to developer, among a few other items, probably much to the amusement of his co-worker Mary Jane Irwin. I had to quickly make my escape (just kidding) and despite wanting to go to bed, went to the Bethesda party at the <a href="http://www.srrestaurants.com/">Saddle Ranch Chop House</a> on Sunset. I&#8217;m kind of glad I did, as it seemed everybody and anybody I would want to see (since I wasn&#8217;t at E3 proper this week) was there. Fun times.</p>
<p>Although that was technically my only day <strong>at</strong> E3, the activities outside of it continue a little bit. I had dinner last night with Flynn and David from <a href="http://www.gaygamer.net/">GayGamer.net</a> (always a pleasure) and Honey from <a href="http://www.info.ea.com/products/product_list.php?brand=pogo.com">EA POGO</a> at a nice little <a href="http://www.yelp.com/biz/oomasa-los-angeles">Japanese place in Little Tokyo</a> &#8212; my first time there since coming to Los Angeles.</p>
<p>Tonight, I&#8217;ll be at the <a href="http://www.joystiq.com/2008/07/08/joystiq-reader-meetup-in-santa-monica-next-thursday-july-17th/">Joystiq reader meet-up</a> at Mahalo in Santa Monica (with some more stuff from Naughty Dog). Feel free to drop by if you can!</p>
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		<title>Gears of War 2 Event and Art Book</title>
		<link>http://arne360.com/2008/07/15/gears-of-war-2-event-and-art-book/</link>
		<comments>http://arne360.com/2008/07/15/gears-of-war-2-event-and-art-book/#comments</comments>
		<pubDate>Tue, 15 Jul 2008 08:35:24 +0000</pubDate>
		<dc:creator>arne</dc:creator>
				<category><![CDATA[E3]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[Xbox 360]]></category>

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		<guid isPermaLink="false">http://www.arne360.com/?p=379</guid>
		<description><![CDATA[Just came back from Microsoft&#8217;s Gears of War 2 event in downtown Los Angeles. Apart from seeing and playing the game, some of us were able to walk out with a pretty slick art book that promises to give you an inside look at the game. I took a couple quick snaps as soon as [...]]]></description>
			<content:encoded><![CDATA[<p></a>Just came back from Microsoft&#8217;s <em><a href="http://gearsofwar.xbox.com/">Gears of War 2</a></em> event in downtown Los Angeles. Apart from seeing and playing the game, some of us were able to walk out with a pretty slick art book that promises to give you an inside look at the game. I took a couple quick snaps as soon as I got home&#8230;</p>
<p><a href='http://www.arne360.com/wp-content/uploads/2008/07/gears2_cover_big.jpg'><img src="http://www.arne360.com/wp-content/uploads/2008/07/gears2_cover_big-230x165.jpg" alt="" title="Gears of War 2 art book cover" width="230" height="165" class="alignleft size-thumbnail wp-image-380" /></p>
<p><a href='http://www.arne360.com/wp-content/uploads/2008/07/gears2_inside01_big.jpg'><img src="http://www.arne360.com/wp-content/uploads/2008/07/gears2_inside01_big-230x169.jpg" alt="" title="Gears of War 2 art book interior page" width="230" height="169" class="alignleft size-thumbnail wp-image-381" /></a></p>
<p><a href='http://www.arne360.com/wp-content/uploads/2008/07/gears2_inside02_big.jpg'><img src="http://www.arne360.com/wp-content/uploads/2008/07/gears2_inside02_big-230x159.jpg" alt="" title="Gears of War 2 art book interior page" width="230" height="159" class="alignleft size-thumbnail wp-image-382" /></a></p>
<p><a href='http://www.arne360.com/wp-content/uploads/2008/07/gears2_inside03_big.jpg'><img src="http://www.arne360.com/wp-content/uploads/2008/07/gears2_inside03_big-230x161.jpg" alt="" title="Gears of War 2 art book interior page" width="230" height="161" class="alignleft size-thumbnail wp-image-383" /></a></p>
<p><a href='http://www.arne360.com/wp-content/uploads/2008/07/gears2_inside04_big.jpg'><img src="http://www.arne360.com/wp-content/uploads/2008/07/gears2_inside04_big-230x95.jpg" alt="" title="Gears of War 2 art book interior page" width="230" height="95" class="alignleft size-thumbnail wp-image-384" /></a></p>
<p><a href='http://www.arne360.com/wp-content/uploads/2008/07/gears2_inside05_big.jpg'><img src="http://www.arne360.com/wp-content/uploads/2008/07/gears2_inside05_big-230x166.jpg" alt="" title="Gears of War 2 art book interior page" width="230" height="166" class="alignleft size-thumbnail wp-image-385" /></a></p>
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		<title>In Miami: The Bourne Sessions</title>
		<link>http://arne360.com/2008/03/25/in-miami-the-bourne-sessions/</link>
		<comments>http://arne360.com/2008/03/25/in-miami-the-bourne-sessions/#comments</comments>
		<pubDate>Tue, 25 Mar 2008 14:01:09 +0000</pubDate>
		<dc:creator>arne</dc:creator>
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		<description><![CDATA[I&#8217;m in South Beach, Miami, today. I arrived late last evening to a surprisingly mild evening &#8212; for some reason I expected it to be warmer even though I should know better.
The Winter Music Conference is in town, as evidenced by many of the clubs mentioning the WMC in their marquee and by the folks [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.arne360.com/wp-content/uploads/2008/03/bourne_sessions.thumbnail.jpg" width="230" height="92" alt="The Bourne Sessions" class="alignright" />I&#8217;m in South Beach, Miami, today. I arrived late last evening to a surprisingly mild evening &#8212; for some reason I expected it to be warmer even though I should know better.</p>
<p>The <a href="http://www.wintermusicconference.com/">Winter Music Conference</a> is in town, as evidenced by many of the clubs mentioning the WMC in their marquee and by the folks I see walking around &#8212; I think. However, I&#8217;m here for work. The event I&#8217;m flew out to staff is one of the few <a href="http://www.wintermusicconference.com/thelist/list.php?official">official WMC events on Tuesday</a> to kick off the conference. Ben, one of my colleagues has put together <a href="http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&#038;STORY=/www/story/03-24-2008/0004778776&#038;EDATE=">quite the event</a>: Paul Oakenfold is playing with members of the Florida Classical Symphony and a three-piece band, featuring the soundtrack he did for our game, <a href="http://www.bournethegame.com/">The Bourne Conspiarcy</a>, while Cee Lo makes an appearance as a special guest. The entire thing is being streamed live on Yahoo! and you can get there from the <a href="http://www.bournesessions.com/">Bourne Sessions web site</a>. </p>
<p>If you happen to live in Florida, or near it, and want a guaranteed entrance to the show, <a href="http://www.joystiq.com/2008/03/24/joyswag-win-2-tickets-to-the-bourne-sessions-concert/">enter Joystiq&#8217;s Joyswag giveaway</a> for a chance to get in &#8212; note that entries close at 12:00 PM ET.</p>
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		<title>Word of Mouth Marketing Summit &#8211; Day One (sorta)</title>
		<link>http://arne360.com/2007/11/15/word-of-mouth-marketing-summit-day-one-sorta/</link>
		<comments>http://arne360.com/2007/11/15/word-of-mouth-marketing-summit-day-one-sorta/#comments</comments>
		<pubDate>Thu, 15 Nov 2007 14:43:16 +0000</pubDate>
		<dc:creator>arne</dc:creator>
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		<description><![CDATA[The first day ended up being far busier than I thought, so a proper recap will have to come later. The first day ended up being far better than I expected and the closing panel, &#8220;Who Owns Word of Mouth? (And Who Should?)&#8221; was far and away the best.
I&#8217;ll go into detail later &#8212; this [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.arne360.com/wp-content/uploads/2007/11/rio_exterior_las_vegas.thumbnail.jpg" width="230" height="172" alt="Rio hotel" class="alignright" />The first day ended up being far busier than I thought, so a proper recap will have to come later. The first day ended up being far better than I expected and the closing panel, &#8220;Who Owns Word of Mouth? (And Who Should?)&#8221; was far and away the best.</p>
<p>I&#8217;ll go into detail later &#8212; this one requires me to noodle it a bit more so I can really explain why it ended up being the most useful of the day for me. At the post-conference cocktail/networking social thing I got interviewed on camera on my thoughts on the first day. There is no doubt that footage is probably the most embarrassing thing ever and if they end up using any of it, my television career is over. Hopefully day two will be as useful and thought provoking.</p>
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		<title>Viva Las Vegas &#8211; Word of Mouth Marketing Summit 2007</title>
		<link>http://arne360.com/2007/11/12/viva-las-vegas-word-of-mouth-marketing-summit-2007/</link>
		<comments>http://arne360.com/2007/11/12/viva-las-vegas-word-of-mouth-marketing-summit-2007/#comments</comments>
		<pubDate>Mon, 12 Nov 2007 10:31:58 +0000</pubDate>
		<dc:creator>arne</dc:creator>
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		<guid isPermaLink="false">http://www.arne360.com/2007/11/12/viva-las-vegas-word-of-mouth-marketing-summit-2007/</guid>
		<description><![CDATA[I&#8217;ll be heading over to Las Vegas next week to attend the Word of Mouth Marketing Summit 2007, my first such conference. I haven&#8217;t been to an industry conference in a long time, but this one should be a good one to come back to not just because Jeff Bell is the opening keynote. I [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.womma.org/summit3/"><img src="http://www.arne360.com/wp-content/uploads/2007/11/womma_summit.jpg" width="310" height="86" alt="Word of Mouth Marketing Summit 2007" class="centered" /></a>I&#8217;ll be heading over to Las Vegas next week to attend the <a href="http://www.womma.org/summit3/">Word of Mouth Marketing Summit 2007</a>, my first such conference. I haven&#8217;t been to an industry conference in a long time, but this one should be a good one to come back to not just because Jeff Bell is the opening keynote. I hope to run into John Porcaro from <a href="http://gamerscoreblog.com/team/default.aspx">Gamerscore Blog</a> there and have some time to catch up on the state of our industry, among other things. Rick Murray, one of my former colleagues (and former head of my group) at <a href="http://www.edelman.com/">Edelman</a> will be there as well speaking during the &#8220;Who Owns Word of Mouth? (And Who Should?)&#8221; panel.</p>
<p>Hopefully I&#8217;ll learn a few new things and the $50 I&#8217;m setting aside for gambling lasts the couple days I&#8217;m in town.</p>
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		<title>E3 2007 &#8211; Microsoft &#8220;C3@E3&#8243; Community Event</title>
		<link>http://arne360.com/2007/07/20/e3-2007-microsoft-c3e3-community-event/</link>
		<comments>http://arne360.com/2007/07/20/e3-2007-microsoft-c3e3-community-event/#comments</comments>
		<pubDate>Sat, 21 Jul 2007 04:52:45 +0000</pubDate>
		<dc:creator>arne</dc:creator>
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		<description><![CDATA[Call me crazy, but on Thursday, July 12, I trekked down to Santa Monica solely to attend the C3@E3 event that Microsoft was hosting for bloggers, community sites and community members. There were some people I had worked with in various ways over the past two years that were planning on attending the event and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/gamerscore/798650708/in/set-72157600793408285/"><img src="http://www.arne360.com/wp-content/uploads/2007/07/c3e3_viceroyfront.thumbnail.jpg" width="230" height="153" alt="Viceroy Hotel - Xbox 360 - E3 2007" class="alignright" /></a>Call me crazy, but on Thursday, July 12, I trekked down to Santa Monica solely to attend the C3@E3 event that Microsoft was hosting for bloggers, community sites and community members. There were some people I had worked with in various ways over the past two years that were planning on attending the event and I knew I wouldn&#8217;t have another chance to see them anytime soon. This was underscored by the point that I would not be attending <a href="http://www.e3expo.com/">E3</a> this year either, so it just turned out to be a mandatory thing for me to do. Despite first thing in the morning flights and an overall lack of sleep on either end of the trip, it was more than well worth it. I was happy to run into everybody I have ever interacted with and all the Microsoft folks too. Somehow everybody managed to look conscious through the night.</p>
<p><a href="http://www.flickr.com/photos/gamerscore/797886121/in/set-72157600793408285/"><img src="http://www.arne360.com/wp-content/uploads/2007/07/shigeo_tatsumi_c3e3.thumbnail.jpg" width="230" height="153" alt="Shigeo Tatsumi - Xbox Japan Community Team" class="alignleft" /></a>It was very important for me to meet Shigeo Tatsumi, who was attending E3 and was at the community event. I have talked to Tatsumi-san on several occasions over the past two years, which is partly what led to our <a href="http://www.arne360.com/2007/04/09/japanese-viva-pinata-gets-my-english-pinata/">intermingling of foreign piÃ±atas</a> in our <a href="http://www.arne360.com/2007/03/24/my-viva-pinata-garden-gets-a-japanese-resident/">respective Viva PiÃ±ata gardens</a>. Obviously this was the opportunity I would have to talk to him, but not really talk to him because I don&#8217;t speak Japanese and he doesn&#8217;t really speak English. Thanks to our great translator Jennifer we were able to speak briefly and I&#8217;d seriously like to learn Japanese so I could have a bit more of a conversation than we ended up having. I definitely look forward to talking to and meeting Tatsumi-san again in the future. Be sure to check out <a href="http://xbox.spaces.live.com/blog/cns!378FEC038C02D52C!4821.entry">a video recap</a> of the &#8220;C3@E3&#8243; event as captured by Tatsumi-san and his videographer for their <a href="http://xbox.spaces.live.com/blog/">Xbox Japan community site</a>.</p>
<p><a href="http://www.flickr.com/photos/gamerscore/797802235/in/set-72157600793408285/"><img src="http://www.arne360.com/wp-content/uploads/2007/07/tinydancer_fruitbrute.thumbnail.jpg" width="230" height="153" alt="GayGamer.net - Tiny Dancer and Fruit Brute" class="alignright" /></a>After meeting with Tatsumi-san is where the whirlwind of meeting people and talking about anything and everything started. Another guy from Japan I was looking forward to meeting was CheapyD from <a href="http://cheapassgamer.com/">CheapAssGamer</a>. I laughed at his retelling of funny behind the scenes tidbits when he was doing on-air interviews with the BBC and Bloomberg. However, he hadn&#8217;t imported <a href="http://www.youtube.com/watch?v=5wStu1hIag0">a bottle of Pepsi Ice Cucumber</a> for me, so he unfortunately loses quite a few points right there. Spencer from <a href="http://www.siliconera.com/">Siliconera</a> (and from Greenwich, where I grew up, go figure), Ben from <a href="http://arstechnica.com/journals/thumbs.ars">Opposable Thumbs</a> and I went over our thoughts about the press conferences earlier in the week. Let&#8217;s see, my memory is a bit fuzzy a week later, but I also said hello to Chris (the other Chris) from <a href="http://www.shacknews.com/">ShackNews</a>, Charles from <a href="http://www.gamingnexus.com/">GamingNexus</a>, Howard from <a href="http://www.popcultureshock.com/">Popcultureshock</a> and Ron from <a href="http://www.destructoid.com/">Destructoid</a>. I also ran into Flynn (Fruit Brute) and David (Tiny Dancer) from GayGamer.net, which recently celebrated the site&#8217;s first anniversary &#8212; you can read the recap of <a href="http://gaygamer.net/2007/07/e3_07_chimps_and_champs.html">their first ever E3 here</a>. I also ran into Cameron, who is a game designer at <a href="http://www.kromestudios.com/">Krome</a> and is working on the recently announced <a href="http://www.gametrailers.com/game/5146.html">Viva PiÃ±ata Party Animals</a>, which I was not able to check out due to a lack of ESA pass. James, community manager at <a href="http://www.insomniacgames.com/">Insomniac Games</a> &#8212; speaking of whom you check out <a href="http://www.majornelson.com/archive/2007/07/15/show-235-the-one-about-e3-and-bomberman.aspx">Major Nelson&#8217;s podcast</a> for a great head-to-head between these two. Robert, community manager at Infinity Ward, was demoing the super hot <a href="http://www.charlieoscardelta.com/"><em>Call of Duty 4: Modern Warfare</em></a>, but I didn&#8217;t get a chance to even check that out. The night wound down and most folks headed over to the <a href="http://www.gamecockmedia.com/">Gamecock</a> party down the street while I joined Flynn and David for one more stop before essentially not sleeping the remainder of the night before my flight. </p>
<p>I know I missed about a million people, so apologies for anybody I may have missed, but it was an amazing trip that was well worth it. I hope to see all of these folks and more at the next E3, wherever they decide to hold it.</p>
<p><em>Images courtesy of the <a href="http://www.flickr.com/photos/gamerscore/sets/72157600793408285/">&#8220;E3 &#8211; C3@E3 Community Party&#8221; Flickr photoset</a> by Gamerscore blog.</em></p>
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		<title>GDC 07 &#8211; Opera Slinger</title>
		<link>http://arne360.com/2007/04/05/gdc-07-opera-slinger/</link>
		<comments>http://arne360.com/2007/04/05/gdc-07-opera-slinger/#comments</comments>
		<pubDate>Thu, 05 Apr 2007 17:02:31 +0000</pubDate>
		<dc:creator>arne</dc:creator>
				<category><![CDATA[Events]]></category>
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		<description><![CDATA[

Wow, I&#8217;m a little late with writing about GDC 2007, don&#8217;t you think? Either way, here goes one of the better highlights from that week&#8230;
I didn&#8217;t get much time to walk around the Game Developers Conference expo halls on my last day in San Francisco before my flight took off that evening. However I did [...]]]></description>
			<content:encoded><![CDATA[<p><img class="centered" src='http://www.arne360.com/wp-content/uploads/2007/04/igf_logo.jpg' alt='Independent Games Festival 2007' /><a class="imagelink" href="http://www.arne360.com/wp-content/uploads/2007/03/operaslinger01.jpg" title="Opera Slinger screenshot 1"><br />
<br />
<img class="alignright" id="image209" src="http://www.arne360.com/wp-content/uploads/2007/03/operaslinger01.thumbnail.jpg" alt="Opera Slinger screenshot 1" /></a>Wow, I&#8217;m a little late with writing about <a href="http://www.gdconf.com/">GDC 2007</a>, don&#8217;t you think? Either way, here goes one of the better highlights from that week&#8230;</p>
<p>I didn&#8217;t get much time to walk around the Game Developers Conference expo halls on my last day in San Francisco before my flight took off that evening. However I did check out the games exhibited as part of the <a href="http://www.igf.com/">Independent Games Festival</a> in the North Hall. </p>
<p>There were a few familiar sights, like <a href="http://www.ninjabee.com/bob/index.html"><em>Band of Bugs</em></a> and <a href="http://www.castlecrashers.com/"><em>Castle Crashers</em></a> &#8212; both titles that are due out on Xbox Live Arcade in the future &#8212; and there were <a href="http://www.igf.com/02finalists.html">a bunch that I&#8217;ve never heard of</a>, mostly because they were small indie studios or student entries. In the very last aisle of the booth space something caught my eye and I just had to try it even though I, quite certifiably, suck at rhythm or music games. Yes, it was <a href="http://www.operaslinger.com/"><em>Opera Slinger</em></a> a one level game created by ten students at the Florida Interactive Entertainment Academy. Even though I probably looked like the most shameful nerd sitting in front of the computer trying to sing while stay quiet enough to not draw attention, I got completely wrapped up in the game and I ended up talking about it to anybody who would listen for the full week afterwards. Those folks probably don&#8217;t like me anymore.</p>
<p>Still, go check it out. It&#8217;s only one level but it&#8217;s got a bunch of songs. They&#8217;re all classical music with rock opera lyrics all based on the game&#8217;s narrative and you&#8217;re judged on your ability to hit the right general notes for each song. Kind of like <a href="http://www.musicineverydirection.com/kr.php"><em>Karaoke Revolution</em></a> meets rock opera with a plot&#8230; or something. Sure the core gameplay isn&#8217;t terribly original, but it&#8217;s wrapped up pretty nicely, has a good tongue in cheek feel to it and it&#8217;s even a free download! </p>
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		<title>Blogging panel at PR for Games Conference</title>
		<link>http://arne360.com/2006/10/22/blogging-panel-at-pr-for-games-conference/</link>
		<comments>http://arne360.com/2006/10/22/blogging-panel-at-pr-for-games-conference/#comments</comments>
		<pubDate>Mon, 23 Oct 2006 01:47:02 +0000</pubDate>
		<dc:creator>arne</dc:creator>
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		<description><![CDATA[
Gamasutra published a string of articles covering the sessions in the PR for Games Conference held in San Francisco nearly two weeks ago. One of those sessions Gamasutra wrote about was a panel on blogging called &#8220;New Avenues for Reaching your Audience&#8221; and it was one that I would have liked to go see if [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" id="image116" alt="Gamasutra logo" src="http://www.arne360.com/wp-content/uploads/2006/10/gamasutra_logo.gif" />
<p>Gamasutra published a string of articles covering the sessions in the PR for Games Conference held in San Francisco nearly two weeks ago. One of those sessions <a href="http://www.gamasutra.com/php-bin/news_index.php?story=11273">Gamasutra wrote about </a>was a panel on blogging called &#8220;New Avenues for Reaching your Audience&#8221; and it was one that I would have liked to go see if I had time, since I talk to a lot of bloggers pretty often and obviously, in a way, I am one. This is more about blogging more in the professional sense anyhow.</p>
<p>The article is pretty good, as I think blogging and bloggers are still at a point where people don&#8217;t know what to think or do with them in some cases, which is something that the article goes into detail. I think the important point and key differentiator &#8212; and one of the reasons I do like them in addition to more traditional media &#8212; is that blogs serve both as news aggregators and original content generators all while having unique, opionated perspectives. As Chris Kholer points out near the end of the article, sometimes this, along with wanting to post things with as much celerity as possible, can backfire a little. Be sure to check the article out.</p>
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